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| Our strategy | |
Success in search engine optimisation is achieved through working with you to gain an understanding of your business. We can then begin to optimise your site accordingly. As a first step to any online marketing campaign it is vital to ensure that your site has been made as search engine friendly as possible. |
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Our websites are designed with search engine optimisation in mind from beginning to end to achieve the best possible natural ranking. We believe that natural rankings (those generated automatically by a search term and listed on the main part of a search engine's page) are far more effective that pay per click campaigns. |
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| The basics | |
| Search engine spiders index each website according to it's structure. They look at everything from the physical coding of the site, navigational elements, links, titles and image names. We create your website to enable search engine spiders to follow a clear path throughout each page, indexing it down to category and product levels. So more pages of your website will be indexed on the search engines, enhancing the potential of your website to be found by a potential customer. | |
| Link building is an important part of search engine positioning, because search engines look at these links as a "vote" for your website, and they will boost your rankings accordingly when other sites link to you. As part of your website marketing programme, we will look at creating reciprocal links to relevant sites to increase your search engine ranking. | |
| Our web site optimisation service ensures that your site is ready for an effective online marketing campaign to begin. | |
| Give us a call on 01924 240539 or email us to discuss how we can help you optimise your website. | |
